Contemporary artists of pop culture

Beyonce

Beyoncé performed in various singing and dancing competitions as a child. She rose to fame in the late 1990's as lead singer of the Pop girl-group Destiny's Child. The group became one of the world's best-selling girl groups in history.  The release of her debut album, Dangerously in Love (2003). established her as a solo artist worldwide, earned five Grammy Awards, and featured the Billboard Hot 100 number-one singles "Crazy in Love" and "Baby Boy". Following the break-up of Destiny's Child in 2006, she released her second solo album, B'Day (2006), which contained the top-ten singles "Déjà Vu", "Irreplaceable", and "Beautiful Liar However the most popular music video of Beyonce's career  so far is "single ladies" obtaining over 604 million views the video contains her most iconic choreography. It's hypnotizing to watch, which may help explain why-perfectly timed to YouTube's beginning few years-fans chose to view it over and over again (along with helpful tutorials), hoping one day they too could dance like Beyonce. A black-and-white music video accompanied the single's release. It won several awards, including the Video of the Year at the 2009 MTV Video Music Awards. Beyoncé has performed "Single Ladies" on television and during her concert tours. The song and particularly its music video have been widely parodied and imitated. Several notable artists have performed cover versions. Media usage has included placement in popular television shows. 

Lady Gaga 

Stefani Joanne Angelina Germanotta (born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. A popular contemporary recording artist, she is known for experimenting with new musical ideas and images and for her unconventionality and provocative work.  Lady Gaga emerged in late 2008 as one of the most promising new pop stars. In just three years she amassed eleven consecutive top 10 pop hit singles including three that went all the way to #1. The visual art of music video has always accompanied her musical creations. Her most famous and watched music video is "Bad romance"  with over 800 million views on youtube. In 2011, the music video was voted the best video of the 2000's (decade) by readers of Billboard. It was nominated for numerous superlatives, including ten awards at the 2010 MTV Video Music Awards, where the singer won seven, including a recognition for Video of the Year. Gaga has performed "Bad Romance" on various television programs, such as Saturday Night Live, at various award ceremonies, such as the 2009 American Music Awards, and in four of her tours, the most recent being Joanne World Tour.

Both Beyonce and Lady gaga present challenging the traditional ideas of pop music videos with the way they dressed and danced.