Casting Update

Due to my change in the story line I have decided to focus the entire music video on the artist herself therefore making her the center of attention. I feel that this is the best way to promote the artist and familiarise her with her target audience. As the story- line focuses on facing rejection the artist will be the one facing this, therefore putting her in the same situations everyone goes through. Therefore I feel that this creates a link between the artist and her audience. 

Character profile 

Artist : Felicity Bourdillon
Age: 17 years old 
Hobbies: Singing, Photography and playing the Piano 

I feel that with Felicity's ability to sing and act she has the necessities to make the music video successful. She fits the part through her edgy personality with the way she dresses and can lip sync in an effective way due to her appearing in school productions. Also in her Music A level she has to ct as a part for her singing section therefore she understands the way in which she needs to uptake the role of the lyrics of the song. 

Other Characters 

The other characters are going to be the female interviewers their names being; Laura, Paige and Amy. They won't have a speaking role as the clips will only be short but through their body language it will highlight how they are un-interested in her at the beginning but when she comes back as strong and confident close ups will highlight their views changing. I decided to pick an all female cast to highlight the idea that women are in the working environment now and i create a sub-genre this being about the empowerment of women.